HobbyStack↗
A hobby discovery platform that matches people to hobbies through a personality quiz, then walks them through getting started.

Live from HobbyStack
Google Analytics 4updated 08:57:44 SAST
in the last 30 minutes
in the last 30 days
Being read right now
- 2Unusual Hobbies: 18 Niche Pursuits Most People Never Consider
- 1Best Bookbinding Kit for Beginners 2026: 3 Picks
- 1Best Calligraphy Pen Holders 2026: Straight vs Oblique
How they find it, last 30 days
- 61%Search
- 25%Direct
- 3%AI assistants
- 11%Other
The problem
People who want a new hobby get lists, not answers. Nothing tells them which hobby suits them or what to buy and do first.
Result
Around 16,000 people use it each month, with steady growth from organic search. It earns from affiliate sales every day, and Amazon invited it into its Creator Rewards programme.
What I built
- A quiz that scores 250+ hobbies against ten personality dimensions, with moods, traits and categories as weighted refinements.
- Programmatic SEO across the full hobby catalogue, built on five reusable guide templates.
- Step-by-step “how to start” paths with progress people can tick off and keep.
+ 2 moreShow less
- Amazon affiliate links wired into every hobby through the Amazon API, across seven regional stores.
- Analytics on every step of the funnel (GA4 and Microsoft Clarity), used to redesign the flow from real behaviour.
- Built with
- Next.js, TypeScript, Firebase, Vercel, Amazon Creators API, GA4
- My role
- Sole developer and designer. Built the product, the design system and the content system from scratch.




